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DELIVERABLES: 
- 2/1 ad
- online banner 

MY ROLE: 
- Creative Research
- Concepting
- Art Directing
- Typography

TOGETHER WITH:
- Marlou Wirken

— HET BEGINT MET TAAL

Getting new language volunteers through an everyday medium.

'Het Begint met Taal' is the national platform for language coaching for newcomers. For their print-campaign in the NRC Handelsblad, we get the task to let people know that there is an opportunity to become a language volunteer?

To actively integrate in the Netherlands, context within the language is important; Participating in society starts for that reason with language. 

In our final concept we focus on two social trends. Namely: people want to contribute to an inclusive society and many people are looking for (new / sustainable) ways to come into contact with other cultures. Contributing does not have to be big and can already suffice in sharing the language.

The campaign sentence therefore reads: "If you like language, do something with it!" The advertisement was not only shown in the NRC Next, Handelsblad and online, but also extensively discussed during the well-known Dutch radio program 'De Taalstaat' on NPO Radio 1.

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Listen the fragment at NPO Radio 1 program 'De Taalstaat'. Starting from 09:37minutes → Click here

© Gino Bodt 2020