'Het Begint met Taal' is the national platform for language coaching for newcomers. For their print-campaign in the NRC Handelsblad, we get the task to let people know that there is an opportunity to become a language volunteer.
To actively integrate in the Netherlands, context within the language is important; Participating in society starts for that reason with language.
In our final concept we focus on two social trends. Namely: people want to contribute to an inclusive society and many people are looking for (new / sustainable) ways to come into contact with other cultures. Contributing does not have to be big and can already suffice in sharing the language.
The campaign sentence therefore reads: "If you like language, do something with it!" The advertisement was not only shown in the NRC Next, Handelsblad and online, but also extensively discussed during the well-known Dutch radio program 'De Taalstaat' on NPO Radio 1.
- Creative Research
- Art Directing
- Marlou Wirken
"If you like language, do something with it!" — Together we make the world a better place. We consume more consciously, separate our waste more often and donate money to people in need. Yet there are other things we can do: sharing our language. By talking to new fellow countrymen you teach them more about our language and culture and you make your own world a little bigger.
Become a language volunteer! Go to hetbegintmettaal.nl/word-taalcoach and sign up with an organization in your area.