YEAR
2017
DELIVERABLES
Print, Activation
MY ROLE
Concept, Design, Creative Direction
TOGETHER WITH
Rens van Strien, Stichting Zwerfjongeren Nederland, Don Bosco Straatvisie, Straat Consulaat
It is unbelievable that the Netherlands has yearly more than 12,000 young people who roam from place to place. 'Stichting Zwerfjongeren Nederland', the small organization which advocates for the rights and well-being of roof and homeless youth, wants to raise awareness and encourage politicians to take action.
Conversations with (former) homeless youth exposed the inadequacy of the term "homeless youth" and its political implications. To address the urgent need for change, we decided to make a bold political statement.
On August 9, large advertisements featuring the message: 'Let us die out', were placed in major newspapers NRC Handelsblad and NRC Next. Together with youth teams, experience experts and supervisors, we brought this message to the streets of Amsterdam, The Hague, Rotterdam and Utrecht. Various media picked up on this campaign and provided a platform for experience experts youth that sparked a nationwide conversation and pushed for systemic change.
2/1 Advert we made. It says: 'Let us die out' - More than 12,000 young people roam in the Netherlands, every year. This must come to an end. Help 'Stichting Zwerfjongeren Nederland' to stop this problem. Visit zwerfjongeren.nl or donate directly.
To draw attention to the 12,500 young roof and homeless youth in the Netherlands, young people campaigned at four stations in the Netherlands. With the text 'Let us die out' we call on politicians to take action and do something concrete for these young people. The media has paid extensive attention to this.
A look back from different media
PUBLICATIONS
Algemeen Dagblad Rotterdam - Actie bij Rotterdam Centraal [08.08.2017]
OPEN Rotterdam [LIVE STREAM] - "Laat ons uitsterven" [09.08.2017]
Algemeen Dagblad Binnenland - Zwerfjongeren: Laat ons uitsterven [09.08.2017]
Hart van Nederland [VIDEO] - Zwerfjongeren (start at 13:46 minutes) [09.08.2017]
Algemeen Dagblad Den Haag - Zwerfjongeren doen verhaal bij CS [09.08.2017]
RTL Nieuws [VIDEO] - Richard was dakloos [09.08.2017]
RTV Utrecht [VIDEO] - Utrechtse zwerfjongeren voeren actie [09.08.2017]
Het Parool - Aldus [09.08.2017]
NOS op 3 [VIDEO] - Laat ons uitsterven [10.08.2017]
NOS op 3 - Wat er moet veranderen om van jonge daklozen af te komen [10.08.2017]
Brandpunt: De weg van het slapen op parkbankjes naar... [11.08.2017]
The advert became part of the NRC Charity Awards 2017 and reached the top 5 (4th place).
Gino Bodt