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DELIVERABLES: 
- 2/1 ad 
- activation

MY ROLE: 
- Creative Research
- Concepting
- Art Directing
- Typography

TOGETHER WITH:
- Rens van Strien

— ZWERFJONGEREN NEDERLAND

Giving a voice to Homeless Youth by grabbing airtime in various media.

For attending the NRC Charity Awards 2017, Rens van Strien and I had the privilege to make a 2/1-page ad for ‘Stichting Zwerfjongeren Nederland’. A small organization which stands for the interests of roof and homeless youths. 

In our campaign we focused on the fact that change is necessary and that there must be an end to the problems of homeless youth. On August 9, 2017, the advert got viewed in the NRC newspapers and a demonstration was shown in front of 4 city stations. This was picked by many media and gave (ex)homeless youths the possibility to tell their story.

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2/1 Advert we made. It says: 'Let us die out' - More than 12,000 young people roam in the Netherlands, every year. This must come to an end. Help 'Stichting Zwerfjongeren Nederland' to stop this problem. Visit zwerfjongeren.nl or donate directly.

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A look back from different media

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Note: Our advert reached the top 5 (4th place) in the NRC Charity Awards 2017.

PUBLICATIONS

Algemeen Dagblad Rotterdam - Actie bij Rotterdam Centraal [08.08.2017]

OPEN Rotterdam [LIVE STREAM] - "Laat ons uitsterven" [09.08.2017]

Algemeen Dagblad Binnenland - Zwerfjongeren: Laat ons uitsterven  [09.08.2017]

Hart van Nederland [VIDEO] - Zwerfjongeren (start at 13:46 minutes)  [09.08.2017]

Algemeen Dagblad Den Haag - Zwerfjongeren doen verhaal bij CS  [09.08.2017] 

RTL Nieuws [VIDEO] - Richard was dakloos  [09.08.2017]

RTV Utrecht [VIDEO] - Utrechtse zwerfjongeren voeren actie  [09.08.2017]

Het Parool - Aldus [09.08.2017]

NOS op 3 [VIDEO] - Laat ons uitsterven  [10.08.2017]

NOS op 3 - Wat er moet veranderen om van jonge daklozen af te komen [10.08.2017]

Brandpunt: De weg van het slapen op parkbankjes naar...  [11.08.2017]

© Gino Bodt 2020