JAAR
2021
UITINGEN
Strategy, Concept document, Look & Feel
MIJN ROL
Creative strategy
SAMEN MET
Lilly Wiggers, TakecareBnb
CONTEXT
Takecarebnb brings status holders in contact with host families who open their homes for three months. A status holder is a refugee who has been granted a Dutch citizen status. Until a house has been found, they'll continue to live in an asylum seekers' center (AZC). Thousands of status holders are currently waiting for a home.
IDEA
To increase awareness and attracting more host families to sign up, I was tasked to create a campaign concept. This resulted in the tagline: “Integreren begint met logeren” (Integration starts with staying over), which emphasizes the vital role, host families play, in helping newcomers assimilate.
IMPLEMENTATION
The campaign’s objective is to remind people that integration is a two-way process that begins with opening your home to newcomers. Through the use of a documentation-style approach, the Takecarebnb campaign showcases the authentic human connection between host families and asylum status holders.
....
"INTEGREREN BEGINT MET LOGEREN"
"As a host family through Takecarebnb, a status holder is able to experience everyday life in the Netherlands in a natural and authentic way. They are able to practice their language skills, learn customs and unwritten rules. This is especially valuable since they may not have that opportunity while living in an asylum seeker center.
Integration starts with staying over. Become a host family."
A concept document has been created for TakecareBnb, with elements such as message, story, and instructions for the visual style + stories.
Read below the stories and experience of 2 host families. (In Dutch only)
Selected Works
Buitengenieters bewust maken van TBE en het gemak waarmee je een teek oploopt— Tekenbeet | Campagne, Online
Invoelbaar maken hoe een atopische aandoening iemands leven beïnvloeden— Neuspoliepen | Campagne, Online
Hockeyliefhebbers mobiliseren om het internationale werk van Right to Play te steunen.— Stichting Right To Play | 360º campagne
Het onder de aandacht brengen van een zeldzame en chronische huidaandoening— Prurigo Nodularis | 360º campagne
Media aandacht voor de problemen van dak- en thuisloze jongeren— Stichting Zwerfjongeren Nederland | Campagne, Print, PR-activatie
Een manifestfilm die het nobele werk van Oxfam Novibs zichtbaar maakt. - Duplicate— Oxfam Novib | Manifestfilm
Taal vrijwilligers werven via een alledaags medium— Stichting Het Begint Met Taal | Campagne, Print
Ondersteuning van het invloedrijke werk van Empower Youth for Work— Empower Youth for Work | Campagne, Platform concept
Getting new language volunteers through an everyday mediumCommissioned | Creative Concept, Art Direction, Design