In our final concept we focused on two social trends: 1. People want to contribute to an inclusive society. 2. Many people are looking for (new / sustainable) ways to come into contact with other cultures. Contributing does not have to be big and can already suffice in sharing the language.
The campaign sentence therefore reads: "If you like language, do something with it!" The advertisement was shown in the biggest newspapers, online and got extensively discussed during the well-known Dutch radio program 'De Taalstaat' on NPO Radio 1.
').text(jQuery(this).attr('alt')); }); (function($) { $(document).on('click', 'a[href^="#"]', function(e) { var id = $(this).attr('href'); var $id = $(id); if ($id.length === 0) { return; } e.preventDefault(); var pos = $id.offset().top; $('body, html').animate({scrollTop: pos},800); $( "body.open-menu #overlay-menu .menu-icon" ).trigger( "click" ); }); })(jQuery); } // call custom javascript smp_custom_js(); // call it again for every page change window.addEventListener("sempliceAppendContent", function (e) { smp_custom_js(); }, false);