Getting new language volunteers through an everyday medium

YEAR 

2019

DELIVERABLES

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MY ROLE

Creative Concept, Art Direction, Design

TOGETHER WITH

Marlou van Wirken, Het begint met Taal

CONTEXT

'Het Begint met Taal' is the national platform for language coaching for newcomers in the Netherlands. For their print-campaign in the NRC Handelsblad, we get the task to let people know that there is an opportunity to become a language volunteer.

IDEA

In our final concept we focused on two social trends: 1. People want to contribute to an inclusive society. 2. Many people are looking for (new / sustainable) ways to come into contact with other cultures. Contributing does not have to be big and can already suffice in sharing the language.

IMPLEMENTATION

The campaign sentence therefore reads: "If you like language, do something with it!" The advertisement was shown in the biggest newspapers, online and got extensively discussed during the well-known Dutch radio program 'De Taalstaat' on NPO Radio 1.

"If you like language, do something with it!" — Together we make the world a better place. We consume more consciously, separate our waste more often and donate money to people in need. Yet there are other things we can do: sharing our language. By talking to new fellow countrymen you teach them more about our language and culture and you make your own world a little bigger.

Become a language volunteer! Go to hetbegintmettaal.nl/word-taalcoach and sign up for an organization in your area.

Listen the fragment at NPO Radio 1 program 'De Taalstaat'. Starting from 09:37minutes → Click here