In our final concept we focused on two social trends: 1. People want to contribute to an inclusive society. 2. Many people are looking for (new / sustainable) ways to come into contact with other cultures. Contributing does not have to be big and can already suffice in sharing the language.
The campaign sentence therefore reads: "If you like language, do something with it!" The advertisement was shown in the biggest newspapers, online and got extensively discussed during the well-known Dutch radio program 'De Taalstaat' on NPO Radio 1.