No game without a ball. No fun and development without play. This simple statement underscores the fundamental role that play serves in our lives. With the tagline 'Play it forward’, we introduce several unique Right To Play materials, with a donation to the foundation for each item sold. Each item sold will result in a donation to the foundation.
Through a multi-channel approach, the campaign was promoted online through web and social media platforms, as well as outdoor advertising. To add an extra element of excitement, customers who purchased merchandise had a chance to win a hockey clinic, by finding the signed balls from ambassadors. Together, we're making a real impact for children and promoting the importance of play in their lives.
All promotions lead to the action page or online store, where Hockey enthusiasts can purchase various unique Right to Play materials, including a coach starter kit.
The online content has also been translated to offline. It can be seen in sports stores as roll-up banners and on the sports fields (with alternative messaging) as target boards.